Get started for free

About Greenpixie

The trusted emissions data standard for cloud and AI

Greenpixie is the leading provider of usage-based sustainability data, helping global companies and governments identify and eliminate AI and cloud waste. Powering GreenOps decision-making for cloud and AI teams, its proprietary technology provides granular mapping of IT spend attributed to hardware components, quantifying the energy, carbon, water usage, and hidden carbon footprint, refreshed hourly.

Greenpixie operates at the forefront of Tokenomics, the emerging economic model for measuring the production costs, consumption, and value of AI. As a governing board member of The Tokenomics Foundation, it helps companies optimise AI tokens for high-value work to unlock growth.

The Greenpixie team at our London office

Why we exist

Sustainability has sat beside the FinOps conversation for years, usually as a reporting chore rather than part of the cost work. Ask what should actually change and you’d get blank stares. The will was there. The data wasn’t.

Provider carbon figures arrive late, use a different method on every cloud, and are too coarse to act on at the instance level. It’s hard to manage carbon like cost when you can’t see it like cost.

We started Greenpixie to fix that, with carbon, energy and water data at the same resolution as cost.

Built to be defensible

The same granularity as your costs

You pay for cloud per line item and for AI per token. We add energy, carbon and water at exactly that level, so carbon sits next to price wherever you make a decision.

Modelled from energy up

We break each service down into the hardware behind it and model its energy use. Carbon and water are then calculated from regional grid and water data. Every assumption is documented, and customers can challenge it.

Independent

We don’t sell cloud or AI, so we have no reason to flatter the numbers. One method across AWS, Azure, Google Cloud and AI models.

Fits your stack

We add a data layer to the FinOps tools you’ve already invested in. Nothing to replace.

100%
of cloud SKUs covered, over 11 million in total
500+
AI models covered
ISO 14064
methodology independently verified to ISO 14064-3
ISO 27001
certified since June 2025, audited annually

Five years of building the methodology and dataset

  1. 2021

    Founded in London to bring sustainability data into cloud operations.

  2. 2022

    Onboarded our first enterprise and public sector organisations. Spoke at COP27 in Egypt.

  3. 2023

    Won GreenTech Initiative of the Year.

  4. 2025

    Launched the GreenOps Academy, now rated 4.82/5 from 695 reviews. Methodology independently verified in accordance with ISO 14064-3. Certified to ISO 27001 in June 2025.

  5. 2026

    Raised £4.7m pre-Series A. Reached 100% coverage of cloud SKUs in July. Launched the Data Explorer in September. Became a founding and governing board member of the Tokenomics Foundation.